![]() Six in ten weekly podcast listeners say they prefer podcasts with video: When asked how they prefer listening to podcasts, 28% say they like a podcast video they actively watch while listening and 29% indicate they have the video in the background/minimized while listening.The Spring 2022 edition reveals valuable insights for content creators and advertisers. “As Paul Feldwick says, ‘Advertising is at least as much showmanship as it is salesmanship builds brands best when it is entertaining, popular and memorable, when it is not just a pitch, but a performance.’ There’s also, of course, a matter of fit with the podcast.” “There is a major opportunity to enhance podcast advertising creative as the audience prefers a funny and entertaining approach to the current executions, they hear that are focused on features and benefits,” said Jeff Vidler, President and Founder of Signal Hill Insights. “Podcast advertising reaches millions of younger consumers who have abandoned linear television for advertising-free video streaming services.” “Our new Podcast Download Report uncovers a major surge in video podcast audiences as YouTube becomes the most used platform to access podcasts,” said Suzanne Grimes, EVP, Marketing for Cumulus Media and President, Westwood One. Topics covered in the Podcast Download Report include platform usage, content, and advertising. The eighth edition of the study that examines weekly podcast listeners is part of Cumulus Media’s commitment to share insights and research findings with the podcast community. ![]() NEW YORK, (GLOBE NEWSWIRE) - Cumulus Media (NASDAQ: CMLS), in partnership with Signal Hill Insights, today released Cumulus Media and Signal Hill Insights’ Podcast Download – Spring 2022 Report, a comprehensive evaluation of the podcast audience. ![]() Spotify and YouTube are the Most Used Platforms among New Podcast ListenersĪdvertising Creative Opportunity: Podcast Listeners Prefer Funny and Entertaining Ads over Dry/Boring Ads That Communicate Features/Benefits Women Represent the Majority of New Podcast Listeners “Podcast Watchers,” Who Overwhelmingly Access Via YouTube, are Younger, Lean Male, and are Newer to Podcasts
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